About the Premium Video-sharing Network
There is a disruptive revolution going on with how consumers view video. Viewers are shifting in large numbers from watching broadcast TV on cable to watching video on the web. Much of the content is ad-supported. Emarketer estimates that brands will spend $6 billion in online video advertising, growing 56% in 2014. YouTube alone will generate more than $1.3 Billion in video ad revenues. The advertising demand for video is incredible, and almost ALL premium publishers are SOLD OUT of their premium inventory. Because of the incredibly strong advertising demand, high CPMs, and leveraged content assets, Premium Publishers are desperate to drive more online video consumption.
This is where DaySpark comes in!
DaySpark has developed a unique offering focused at Premium Publishers who wish to drive more video views from the content assets they already own and from Dayspark's Premium Video-sharing Network. Dayspark's Premium Video-sharing Network uses proprietary algorithms combined with human editors to target the most engaging videos for consumers. Additionally, DaySpark delivers the most compelling video discovery experience on the Internet via its proprietary instant preview technology, delivered in the DaySpark Videobar. Instant preview allows consumers to see an instant :08 second clip of a video on mouse-over. The Videobar delivers multiple instant video previews in a single lightweight container. Our tests have shown that the Videobar has positive lift on Video Views, Video Completions, Site engagement, and Video CTR's.
Advertisers and Publishers are both clamoring to capture more online video views on the web. DaySpark is uniquely positioned to take advantage of this unmet demand in video advertising dollars by driving more high quality video consumption and leveraging the existing investment publishers have already made in their video offerings. With DaySpark, simply put, publishers can make more money, and advertisers can fulfill their increasing demands.
Alexandrea DayFounder, President, CEO & BOD
Alexandrea Day is a serial entrepreneur whose passion is the development of tech solutions that improve the user experience. Videobar technology was conceived out of the need to help users find video content they want to engage, faster while rewarding publishers for showcasing video preview thumbnails. Alex also worked in the healthcare industry, developing a state-licensed vocational school as well as worked as a hedge fund manager at Shearson and Merrill Lynch, hedging forest product production for producers. She enjoys leading a team in a new paradigm whereby all employees become innovators..
Kyoo Kim Adviser
Kyoo Kim brings more than 20 years of sales and general management experience in the media and digital space. He most recently led the national advertising sales and marketing team as the VP, Chief Sales and Marketing Officer at NBC News Digital. In his earlier role at NBC News Digital, Kyoo served as the Director of Ad Sales and successfully delivered innovative cross-platform and advertising solutions for more than 12 years. Prior to that, Kyoo held roles as Site General Manager and Director of Sales for the Seattle office of Belo Interactive, in broadcast sales for the local Seattle NBC TV affiliate and started his career on the agency side. Kyoo is an avid Husky sports fan having graduated from the University of Washington.
Bob WoodburyCTO, BOD
Bob Woodbury is responsible for system architecture and design at DaySPARK, and leads the software development team. Bob's career spans more than 30 years in the publishing, aerospace, and telecommunications industries.
In his spare time, Bob volunteers as a mentor in the FIRST robotics program at his local high school, helping students prepare for careers and leadership in science, technology, and engineering.
Peter DurhamTechnical Adviser
Peter Durham is the Chief Software Architect of NBC News Digital, where he evolves and describes the long-term technology vision for the company, and guides efforts to achieve this vision. He supports strategic efforts around technology directions, choices, and acquisitions; and tactical efforts around project requirements, reviews, and problem solving. Before joining msnbc.com, Peter worked at Microsoft on Mail 3.x and Exchange 4.x. He has a BA in Applied Math and an MS in Computer Science from Harvard.
Bob Visse joined DaySpark to bring 20 years of experience at Microsoft to the Company. Visse has worked in a variety of marketing, technical and field positions. He most recently served as the General Manager for the MSN Product Management and US Media group. Bob was responsible for US Media Operations, Global Product Management, Business Planning and Product Planning for the MSN business. Prior to this role he was the Senior Director of the Windows Server Marketing Group where he lead the largest ever IT Pro and Developer launch in the history of the company with the launch of Windows Server 2008, SQL Server 2008 and Visual Studio 2008.
Visse also served as the Director of the MSN Strategic Partner team managing strategic partnerships with OEM’s, ISP’s and Network Operators. Early in his career, Visse was an original member of the Internet Explorer Marketing team where he developed partner and go to market strategies for the launches of both Internet Explorer 3.0 and Internet Explorer 4.0.