About the Videobar®
The Videobar® was conceived out the need to help users find video content faster and more efficiently. A network of publishers earn revenue for embedding the Videobar across their web pages. Revenue is generated from video content owners and video aggregators who wish to increase video views by inserting video thumbnails into the Videobar, which when clicked thru on, lead to the full version of the video. Advertisers can sponsor video content based upon keyword and location and whose fees are also shared with publishers. There are free insertions offered as well for those who don't mind having their video thumbs inserted "below the fold," accessible when a user scrolls beyond the initial lineup.
Alexandrea DayFounder, President, CEO & BOD
Alexandrea Day is a serial entrepreneur whose passion is the development of tech solutions that improve the user experience. Videobar technology was conceived out of the need to help users find video content they want to engage, faster while rewarding publishers for showcasing video preview thumbnails. Alex also worked in the healthcare industry, developing a state-licensed vocational school as well as worked as a commodity broker at Shearson and Merrill Lynch, hedging forest product production for clients.
Kyoo Kim Adviser
Kyoo Kim brings more than 20 years of sales and general management experience in the media and digital space. He most recently led the national advertising sales and marketing team as the VP, Chief Sales and Marketing Officer at NBC News Digital. In his earlier role at NBC News Digital, Kyoo served as the Director of Ad Sales and successfully delivered innovative cross-platform and advertising solutions for more than 12 years. Prior to that, Kyoo held roles as Site General Manager and Director of Sales for the Seattle office of Belo Interactive, in broadcast sales for the local Seattle NBC TV affiliate and started his career on the agency side. Kyoo is an avid Husky sports fan having graduated from the University of Washington.
Bob WoodburyCTO, BOD
Bob Woodbury is responsible for system architecture and design at DaySPARK, and leads the software development team. Bob's career spans more than 30 years in the publishing, aerospace, and telecommunications industries.
In his spare time, Bob volunteers as a mentor in the FIRST robotics program at his local high school, helping students prepare for careers and leadership in science, technology, and engineering.
Peter DurhamTechnical Adviser
Peter Durham is the Chief Software Architect of NBC News Digital, where he evolves and describes the long-term technology vision for the company, and guides efforts to achieve this vision. He supports strategic efforts around technology directions, choices, and acquisitions; and tactical efforts around project requirements, reviews, and problem solving. Before joining msnbc.com, Peter worked at Microsoft on Mail 3.x and Exchange 4.x. He has a BA in Applied Math and an MS in Computer Science from Harvard.
Bob Visse joined DaySpark to bring 20 years of experience at Microsoft to the Company. Visse has worked in a variety of marketing, technical and field positions. He most recently served as the General Manager for the MSN Product Management and US Media group. Bob was responsible for US Media Operations, Global Product Management, Business Planning and Product Planning for the MSN business. Prior to this role he was the Senior Director of the Windows Server Marketing Group where he lead the largest ever IT Pro and Developer launch in the history of the company with the launch of Windows Server 2008, SQL Server 2008 and Visual Studio 2008.
Visse also served as the Director of the MSN Strategic Partner team managing strategic partnerships with OEM’s, ISP’s and Network Operators. Early in his career, Visse was an original member of the Internet Explorer Marketing team where he developed partner and go to market strategies for the launches of both Internet Explorer 3.0 and Internet Explorer 4.0.