icon About us

  • 1. Video Access.

    Users want more videos and they want easier ways to find them = preview.
  • 2. Turnkey Tools.

    Publishers want turnkey tools to launch video preview for their users, to engage them faster and keep them that way.
  • 3. Customization.

    There is no limit to video preview styles and applications - just ask; I'm sure we can do it!

Meet the DaySPARK Team!

icon Management Team

  • Alexandrea DayCTO, Founder & Inventor: Videobar Tech

     Alexandrea Day is a serial entrepreneur whose passion is the development of tech solutions that improve the user experience. Videobar technology was conceived out of the need to help users find video content they want to engage, faster while reducing the cost of customer perusal, for publishers. Alex also worked in the healthcare industry, developing a state-licensed vocational school as well as worked as a commodity broker at Shearson and Merrill Lynch, hedging forest product production for clients.

    Bob Visse Adviser

    Bob Visse is the General Manager for the MSN Product Management and US Media group at Microsoft Corporation.  Bob is responsible for US Media Operations, Global Product Management, Business Planning and Product Planning for the MSN business. Prior to this role he was the Senior Director of the Windows Server Marketing Group where he lead the largest ever IT Pro and Developer launch in the history of the company with the launch of Windows Server 2008, SQL Server 2008 and Visual Studio 2008.

    Visse has spent more than 18 years at Microsoft in a variety of marketing, technical and field positions. Visse was Senior Director of MSN Search, where he was responsible for MSN Search Product Management and Go to Market strategy.  Visse also served as the Director of the MSN Strategic Partner team managing strategic partnerships with OEM’s, ISP’s and Network Operators.   Early in his career, Visse was an original member of the Internet Explorer Marketing team where he developed partner and go to market strategies for the launches of both Internet Explorer 3.0 and Internet Explorer 4.0

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    Paul HalsteadPresident, BOD

    Paul Halstead, President, is a seasoned technology executive with a strong background in linking technology direction and initiatives to business objectives.  He has extensive experience in implementing technology development and support processes and building effective organizations.  While most of his experience is in travel distribution, Paul has also worked in the non-profit, retail, financial services, and insurance industries.  Paul has also had several years of experience leading Product Management teams and building customer based steering committees and client-centric operations.   Paul brings a wealth of experience and leadership know-how to his new role at DaySpark.

    Peter DurhamTechnical Adviser

    Peter Durham is the Chief Software Architect of NBC News Digital, where he evolves and describes the long-term technology vision for the company, and guides efforts to achieve this vision. He supports strategic efforts around technology directions, choices, and acquisitions; and tactical efforts around project requirements, reviews, and problem solving. Before joining msnbc.com, Peter worked at Microsoft on Mail 3.x and Exchange 4.x. He has a BA in Applied Math and an MS in Computer Science from Harvard. 

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    Jim W. PollockVP Business Development

    Jim is veteran dealmaker in digital media. In 2013 Jim founded emdash media to drive digital strategy for early and midstage startups. Prior to emdash, Jim headed business development for NBC News Digital properties including Msnbc.com, TODAY.com, and BreakingNews.com. He has also worked at Microsoft Encarta, where he was a pioneer in bringing multimedia reference and education materials online. Jim holds degrees from Columbia University and the University of Washington.

    Kyoo KimBOD

    Kyoo Kim brings more than 20 years of sales and general management experience in the media and digital space.  He most recently led the national advertising sales and marketing team as the VP, Chief Sales and Marketing Officer at NBC News Digital. In his earlier role at NBC News Digital, Kyoo served as the Director of Ad Sales and successfully delivered innovative cross-platform and advertising solutions for more than 12 years. Prior to that, Kyoo held roles as Site General Manager and Director of Sales for the Seattle office of Belo Interactive, in broadcast sales for the local Seattle NBC TV affiliate and started his career on the agency side.  Kyoo is an avid Husky sports fan having graduated from the University of Washington.