Email marketing

Drive more bookings with email marketing

Q: Who can receive email marketing campaigns?

Campaigns go to clients who have opted in to marketing email on their DaySpark profile. Appointment reminders and transactional messages are separate from marketing sends. You can send to all opted-in subscribers or limit the audience to specific locations when a promo applies to one studio.

Q: How do I build an email campaign?

Create a campaign, set the name and subject line, choose your audience, then design the message in the drag-and-drop email builder. Preview the email, send a test to yourself, and either send immediately or schedule a date and time for delivery.

Q: Does DaySpark include an unsubscribe link?

Yes. Marketing emails include a required footer with your business address and an unsubscribe link so recipients can opt out of future campaigns. When a client unsubscribes, their marketing consent updates in DaySpark and they are excluded from future campaign audiences.

Q: What stats are tracked after a campaign sends?

DaySpark shows delivery counts, open rate, and click rate for sent campaigns so you can compare performance across sends. Use stats to refine subject lines, offers, and send timing for the next campaign.

Q: Is email marketing included in every DaySpark plan?

Email marketing requires an active paid plan with the email marketing feature and a separate email marketing subscription. See pricing for current plan availability and credit details.

Q: Can I reuse images across campaigns?

Yes. Upload images to your content library and reuse them in any campaign so brand assets stay consistent without re-uploading every time.

Q: Can clients opt in during booking or intake?

Marketing consent is stored on the client profile. Your team can record opt-in when updating client details, and subscribers appear in the marketing audience when consent is active.

Q: Can I send a test email before going live?

Yes. Send a test copy to a single address from the campaign builder to check layout, links, and subject line before scheduling or sending to your full audience.

DaySpark email marketing — campaign builder and subscriber outreach for salons and med spas

$40

Revenue generated per $1 spent on email

Email marketing ROI consistently outperforms paid social, SEO, and display advertising
Example revenue from one campaign

200 subscribers × 12% book × $100 average service — one send can fill slow days
Cheaper than acquiring new clients

Re-engaging existing subscribers costs far less than paid social or search ads

Built-in email marketing

One platform for booking, clients, and campaigns

Integrated marketing

Email marketing built into DaySpark

Your subscriber list is already in DaySpark. No separate email platform to pay for, and no exporting contacts before every send.

Campaign management

Promote, launch, and re-engage in one place

Draft, scheduled, and sent campaigns in one list — so your team always knows what went out, what is queued, and what still needs work.

Email designer

Build on-brand emails without leaving DaySpark

Drag in sections, text, and buttons, then preview before send. Required unsubscribe footers are included automatically.

Audience targeting

Reach the right clients — all subscribers or by location

Send to all opted-in subscribers or limit a promo to specific locations. Recipient counts update as you build the campaign.

Results tracking

See opens, clicks, and delivery after send

Track delivery, open rate, and click rate per send — so you know which campaigns actually win bookings.

Real impact, real businesses

How salons, med spas, and wellness studios use email campaigns to fill calendars and bring clients back.

Med spa

A spring injectable promo filled midweek slots

A targeted email to opted-in clients highlighted a limited-time Botox event. Open and click stats showed which subject line worked — and booking volume picked up the same week the campaign sent.

Higher midweek utilization
Salon

Color clients came back on a 6-week rhythm

Instead of texting every client individually, the team sent one campaign to subscribers due for a gloss refresh. Consent already lived on client profiles, so the list was ready without a spreadsheet merge.

Less manual outreach
Wellness studio

New class launch reached existing members first

A location-specific campaign announced a new reformer series to downtown subscribers only. Scheduling the send for Tuesday morning matched when clients actually open email — and early classes filled fast.

Smarter launch timing