DaySpark and Boulevard both target beauty and wellness businesses that care about client experience — but they sit at different points on the price and complexity spectrum. Boulevard is a premium platform built for high-volume salons and med spas that want intelligent scheduling, strong branding, and enterprise-grade tools. DaySpark delivers appointment-centric scheduling, reminders, intake forms, and payments at a fraction of the monthly cost, without the implementation overhead many growing practices don’t need yet.
This comparison breaks down how the two platforms compare for med spas and aesthetic clinics. If you’re evaluating a switch from Boulevard specifically, see also Boulevard alternatives for aesthetic clinics.
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Plans and pricing
DaySpark has three tiers:
- Essential ($49/mo monthly, $40/mo annual) — up to 3 staff, 1 location, online booking, email reminders, packages, memberships, payments and checkout
- Growth ($89/mo monthly, $75/mo annual) — up to 10 staff per location, multi-location, email and SMS reminders (SMS requires a $5/mo add-on, US and Canada only), intake and consent forms, user roles and access controls
- Professional ($129/mo monthly, $105/mo annual) — up to 20 staff per location, staff commission tracking, all Growth features
All plans include a 14-day free trial with no credit card required. No booking commissions.
Boulevard typically starts around $175/month and scales to $400+ depending on locations, staff, and feature tier. Implementation and onboarding are more involved than lightweight scheduling tools — budget time as well as subscription cost.
Edge: DaySpark for small-to-mid practices that need a full feature set without premium-platform pricing. Boulevard for established, high-volume brands that can justify the monthly investment.
At a glance
| DaySpark Essential | DaySpark Growth | Boulevard (typical) | |
|---|---|---|---|
| Monthly price | $49/mo | $89/mo | ~$175–$400/mo |
| Staff limit | 3, 1 location | 10 per location | Per location / tier |
| Online booking | Yes | Yes | Yes |
| Smart scheduling / gap fill | Basic | Basic | Advanced |
| Email reminders | Yes | Yes | Yes |
| SMS reminders | No | Yes (+ $5/mo add-on) | Included |
| Intake/consent forms | No | Yes | Yes |
| Deposits at booking | Yes | Yes | Yes |
| Packages and memberships | Yes | Yes | Yes |
| Multi-location | No | Yes | Yes |
| Consumer marketplace | No | No | No |
Scheduling
Boulevard: Boulevard’s smart scheduling engine is a standout feature. It can suggest appointment times that optimize provider utilization and reduce gaps — valuable for high-volume practices where empty chair time is expensive.
DaySpark: Scheduling is built around real-time provider availability. Clients book specific services with specific providers, see only open slots, and confirmations are immediate. Setup is fast; most practices are live within an hour. For teams that don’t need algorithmic slot optimization, the simpler model is easier for front desk staff to run daily.
Edge: Boulevard for utilization optimization at scale. DaySpark for straightforward multi-provider booking with minimal configuration.
Client experience and branding
Boulevard: Boulevard invests heavily in a polished, branded consumer booking experience. For prestige med spas where every touchpoint reflects the brand, that polish matters.
DaySpark: DaySpark’s booking page is clean, mobile-friendly, and customizable with your logo and services. It integrates with your website and link-in-bio — clients book on your brand, not inside a marketplace. See how to add online booking to your website for implementation steps.
Edge: Boulevard for maximum brand control and premium UX at enterprise budget. DaySpark for professional booking that fits most growing practices without a long onboarding project.
Automated reminders
DaySpark: Email reminders on all plans; SMS on Growth and Professional with a small SMS add-on ($5 USD/month for 125 messages in the US). Enough for a proven two-step reminder sequence that cuts no-shows.
Boulevard: SMS and email reminders are included in typical plans — no separate text-marketing add-on for basic appointment nudges.
Edge: Boulevard if you want SMS included in the base subscription and budget for it. DaySpark if email-first reminders plus optional SMS at a lower overall platform cost work for your practice.
Intake and consent forms
DaySpark: Intake and consent forms on Growth and Professional, sent automatically with booking confirmations. Clients complete paperwork before arrival.
Boulevard: Strong form and client profile tools designed for aesthetics — comparable depth for med spa compliance needs.
Edge: Roughly even on Growth-tier DaySpark vs Boulevard. DaySpark Essential does not include forms (upgrade to Growth required).
Which is better for your med spa?
Choose DaySpark Growth if:
- You’re a small-to-mid practice (1–10 providers) that doesn’t need Boulevard’s price point yet
- You want intake forms, reminders, deposits, and multi-location without a $175+ monthly floor
- You need to be live quickly with a 14-day free trial and minimal onboarding
Choose DaySpark Essential if:
- Solo or up to 3 providers at one location
- Core scheduling, email reminders, deposits, and packages are enough for now
Choose Boulevard if:
- High appointment volume makes utilization optimization worth the subscription
- Brand experience and enterprise scheduling are top priorities
- You have budget and staff time for a premium implementation
Boulevard and DaySpark both avoid marketplace commissions — your booking relationship stays yours. The decision is mostly scale and budget: premium optimization vs. complete appointment operations at a predictable monthly cost.
DaySpark offers a 14-day free trial with no credit card required. Compare against our how to choose med spa software checklist, then run your real service menu and team schedule in trial before you commit.
